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Lush Emotional Brilliance liquid lipstick in Believe

I remember Lush's Emotional Brilliance range being released but for some reason at the time it just didn't really appeal to me.  If this was more than a year ago then it's probably because this was before I started blogging and getting into makeup in a big way.  

On a recent trip into a Lush store to have a browse I stopped at the liquid lipsticks and after a little nosey I suddenly decided, ok I actually really want one of these.  I didn't buy one at the time, I decided to hold off for a little while, but I did decide that I wanted the shade Bubbly, which is a two-tone rose pink.  A short while later I decided to place a Lush order online and popped one of these into my basket, however I changed my mind about Bubbly and went for Believe instead.

Image taken from the Lush website

Unfortunately my camera has completed changed the colour of this, naughty camera!  This is not an orange shade at all but what is described on the Lush website as a raspberry ice-cream pink.  I've included the image from the Lush website, which is a much closer match to the true shade.  

As you may be aware Lush like to use as little packaging as possible and what packaging they do use, as far as I'm aware, is recyclable.  With regard to their colour cosmetics obviously some packaging was required but Lush have worked hard to ensure that the packaging used has as little impact on the environment as possible.  Although the wand inside is not recyclable the base is glass (so recyclable) and the black caps are actually made from recycled black pots (the little pots that many lush products come in).  Once your lipstick is finished you can take the cap back to any Lush store and this will be returned to their supplier to be recycled into a new cap or black pot. 

I really like the packaging, it's sleek and simple and I think it would look really pretty sat on a dressing table, especially if you had a couple of different colours lined up together.  It may just be me but when I first got hold of the cap I expected the top part to be squidgy, like one of the dropper tops you get on bottles of oil, but it's actually solid.  You just unscrew the top and you're greeted by a small fluffy applicator.  I also really like the applicator and found the lipstick easy to apply using this.

Lush actually have a patent pending on the formula of these lipsticks, which include a simple blend of organic jojoba oil, candelilla wax and rose wax.  Although this does dry down slightly after it's applied it's definitely not a matte product, it still maintains some shine.  I found this really comfortable to wear, which is probably down to the skin softening ingredients.  

It's definitely not a colour for the faint-hearted if you go for full opaque application straight from the wand, but this is just the sort of lip colour I love.  If you're not quite as daring with your lip colour you can still wear this by applying a small amount and blending it out, either with your finger or a lip brush.  This provides a more subtle flushed kind of look, which might still be a little outside a neutral lip colour fans comfort zone but is no where near as full on as just going for it.  I'd say that as long as you use a small amount and a light hand you could also use this as a cream blush, but I haven't tried this myself.  

I've found that this has pretty good staying power even on me.  After about 3 hours it dries out slightly and starts to settle a little into the lines on my lips, but it still looks good and I think you could probably get another hour or two's wear out of it.  

Price wise this isn't cheap and will set you back just slightly less than a MAC or Urban Decay lipstick at £14.50.  Do I think it's worth the price?  I'd say yes actually I think it might be.  I'm not very often in the position at the moment where I can afford to drop £15 for a lipstick, but if I had the money I think this would be a contender alongside a MAC or Urban Decay lipstick and would probably come down to which shade I'm after at the time.

As far as I'm aware the Emotional Brilliance range is available in all Lush stores and is also available online.  Have you tried any of Lush's Emotional Brilliance products?

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  1. I haven't tried it and I think I want. I love lip glosses. Lately I'm having a crush on lip pencils.

    Jasmine xx For a Real Woman

    1. I'm not really a fan of lip glosses but I do like lip pencils. I guess this is kind of like a lip gloss but thicker colour and formula wise, although not at all sticky x

  2. I love this, so different! When I saw your top pic I assumed it was going to be a pipette too and wondered how that would work! It is pricey but nice to have something different, think I'll have to have a look for these x

    Claire | AgentSmyth

    1. That's the word I was racking my brain for, pipette! I couldn't remember the right term at all so went for dropper top! :) x

  3. I've never actually seen these in Lush before - I definitely need to pick one up! They look incredible x
    Elise -

    1. I don't think the display stands out very well against some of their other pretty displays that catch your eye more x


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