The Eyes cube* was introduced to The Body Shop's Vitamin E range as part of the limited edition Mothers day makeover. Three existing products had a packaging makeover but the Eyes cube is a brand new product to The Body Shop. As I've mentioned this is a limited edition product but hopefully if it proves popular The Body Shop might add it as a permanent product, probably in the standard Vitamin E range packaging.
I have to say I was confused by the name to begin with, as the product clearly isn't cube shaped, until I discovered 'Eyes cube' is actually a play on words of I guess 'ice cube'. This is a dinky little product that you wind up to reveal a solid product, a little like a lip balm. I'm sorry I haven't got a photo of the actual product inside as my camera couldn't cope with all the light pinkness! There doesn't look like there's an awful lot of product in there (4g) but because you apply it like a lip balm you use a minimal amount each time and so it will last well.
At first I really wasn't sure how well this would work as although the product is dinky it's on the large size for use around the eye area. I did find it a little awkward to use at first but I've now got used to it. I lightly swipe it just under my eyebrow along the brow bone, down round the side of the eye and then along the lower orbital bone and slightly up the side of the nose. This is the most difficult area as it's too bulky to get right into the side of the nose but if you do want to apply it there you could rub your finger on the top and then apply it from your finger.
What I like most about this is that it's very cooling to apply, making the eyes/ice cube play on words very appropriate (that's if I have got that correct!). Also as this takes seconds to absorb it's the sort of product that is great to apply in the morning before applying your makeup. I think you may also be able to apply this over your makeup throughout the day if required but I haven't personally tried this.
I would say though that if you suffer with dry skin around your eyes this isn't moisturising enough to help relieve this. I think this fits in well as a morning eye product and as a tired eyes reliever through the day, but I would personally use something a little heavier and more moisturising at night.
The Body Shop Vitamin E Eyes cube is just £8 and is available in store and on The Body Shop website. In fact looking at the website the 'Limited edition' now appears to have been dropped and the Mothers day packaging replaced by the standard Vitamin E packaging, so I believe this might now be a permanent line.
Is this the sort of product you would use around your eyes?
*PR Sample. Post contains an affiliate link
The Body Shop Vitamin E Eyes cube is just £8 and is available in store and on The Body Shop website. In fact looking at the website the 'Limited edition' now appears to have been dropped and the Mothers day packaging replaced by the standard Vitamin E packaging, so I believe this might now be a permanent line.
Is this the sort of product you would use around your eyes?
*PR Sample. Post contains an affiliate link