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Joan Collins Timeless Beauty Class Act Growth Boosting & Thickening mascara

Last week I reviewed the Joan Collins Timeless Beauty Divine Lips lipsticks and this week I'm moving on to the mascara from the same range. So far the lipsticks from the Timeless Beauty range have been a big hit with me (overlooking a few shades that don't suit me) and the powder from the Duo Compact not so much. Unfortunately the Joan Collins Timeless Beauty Class Act Boosting & Thickening mascara* also falls into the not really for me category.

Joan Collins Timeless Beauty Class Act Growth Boosting & Thickening mascara
Joan Collins Timeless Beauty Class Act Growth Boosting & Thickening mascara

As well as being a mascara this claims to be a treatment promising longer, thicker and fuller lashes in 30 days. The claim is that lashes will be 169% longer and 13% thicker when applied every day adding an extra 1mm growth in a month. To be honest I'm a little confused by these figures and am wondering if they are actually the wrong way round. 169% longer would mean lashes become over double the length they currently are, which seems unrealistic, especially when growth is supposed to be 1mm in a month. 13% appears much more realistic when it comes to additional length. Similarly, a 13% increase in thickness when it comes to something as thin as an eyes lashes is nothing, but a 169% increase would mean lashes more than double in thickness, which is much more realistic.

In terms of packaging this is exactly the same as the packaging on the lipsticks but just longer. It's the sort of packaging I would consider holding onto after the product is finished with as it's perfect as a blog picture prop for those rose gold lovers. The lid unscrews to reveal a reasonably chunky natural bristle brush that is a little thicker at one end and tapers slightly towards the lid of the product.

Joan Collins Timeless Beauty Class Act Growth Boosting & Thickening mascara
Joan Collins Timeless Beauty Class Act Growth Boosting & Thickening mascara

It does have a nice formula, maybe a little too wet for some people, but it can get a bit clumpy if you're not careful with your application. This is one where I don't even attempt to try and get to the lashes in the inner corner of my eye because every single time I attempt it I get mascara on my eye lid that I then have to attempt to clean up. I also don't really attempt to try and get down to the bottom of my lashes, which I really should do if possible as my lashes are blonde, as the brush feels too chunky and I do end up with it on my eye lid. Once applied this does provide some good volume and a little length.

It's not a difficult one to remove (my method of choice is an oil cleanser) but I do find that it smudges through the day and it's not one you can nap in unless you're a back napper and your eyes don't go near the pillow.

Unfortunately I can't comment on whether this made a visible difference in the length and thickness of my lashes because I just didn't enjoy using it enough to keep up with it for 30 days. I drifted back to other open mascaras I had that I enjoyed using more.

Not that I can remember the last time I actually bought a mascara myself but I'm not one for spending more than £10 on a product like this. The only exception if I had the spare cash would be Benefit's BADgal or They're Real. At £20 this isn't one I would consider purchasing myself.

Some similar posts
Joan Collins Timeless Beauty Divine Lips lipsticks
Joan Collins Timeless Beauty Compact Duo
My top Bourjois products

*PR sample  

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